Effective date: · Operator: Wayfarer & Co. ("we", "us"), Denver, Colorado, USA
This policy explains what personal information we collect when you use our website or book a tour, how we use it, and the choices you have. We keep it plain on purpose.
Information we collectHow we use itSharingCookiesRetention & securityYour rightsChildrenChanges & contact
1. Information we collect
- You give us: name, email, phone, travel preferences, traveler names, dates of birth, passport details if needed for a tour, dietary or accessibility needs, and the content of your messages.
- Payment data: processed by our payment provider. We do not store full card numbers.
- Collected automatically: device and browser type, pages viewed, approximate location from IP address, and referring site, using cookies and similar tools.
Dietary and accessibility details can reveal health information. We ask only when needed to run your trip and use it for that purpose alone.
2. How we use it
- Answer your enquiries and plan, book and run your trip.
- Process payments, send confirmations and trip updates, and give emergency support while you travel.
- Send marketing emails if you opted in (you can unsubscribe at any time).
- Improve our website, prevent fraud and meet legal obligations.
We do not sell your personal information, and we do not share it for cross-context behavioral advertising.
3. Who we share it with
Only service providers and partners needed to deliver your trip: hotels, transport and activity operators, payment processors, email and hosting providers, analytics tools, and insurers if you buy travel insurance. They may use your data only for the services they provide to us. We may also disclose information when required by law or to protect safety and rights, or in a merger or sale of the business.
4. Cookies
We use essential cookies to keep the site working, and, only with your consent, analytics cookies to understand how it is used. You can change your choice by clearing your browser data, or by using browser settings and the Global Privacy Control signal, which we honor.
5. Retention and security
We keep booking records for up to 7 years for tax and legal reasons, and enquiries that do not become bookings for up to 24 months. Marketing data is kept until you unsubscribe. We use encryption in transit, access controls and staff training, but no system is perfectly secure, so please share sensitive details only through the channels we give you.
6. Your rights
Depending on where you live (for example California, Colorado, Virginia, Connecticut, Texas and other states with privacy laws), you may have the right to know and access what we hold, correct it, delete it, receive a copy, and opt out of sale, sharing, targeted advertising or profiling. You also have the right not to be treated unfairly for using these rights. To make a request, email us at the address below. We will verify your identity and reply within 45 days. You may appeal a refusal by replying to our response, and you may also contact your state attorney general.
7. Children
Our website is for adults. We do not knowingly collect personal information from children under 13. Children may travel on family tours, and in that case we collect their details from a parent or guardian only.
8. Changes and contact
We will post updates on this page and change the effective date above. For significant changes we will also email people on our mailing list.
Privacy contact:
Wayfarer & Co., 1400 Larimer Street, Denver, CO 80202 · 1-800-555-0142